Rugby World Cup cans from Heineken

Heineken has launched special-edition cans for the Rugby World Cup after teaming up with Paris design agency Raison Pure.

The range of rugby-related designs has been produced by the agency to coincide with the Rugby World Cup, which started earlier this month in New Zealand.

Iconic emblems of the rugby theme decorate the front of these cans and on the back, Heineken is encapsulated in a rugby ball shaped Maori tattoo.

This is not the first time that Raison Pure has worked with Heineken. Back in May the company produced a range of designs based on a musical theme.