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Ball Corporation partners with Re:Water for UK Aluminium Cup launch

Posted 25 August, 2022
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Image: Ball Corporation

Ball Corporation has announced its that its Aluminum Cup is set to launch in the UK in autumn 2022, with Re: Water becoming the Cup’s exclusive distributor across the country.

The Ball Aluminum Cup has already seen a successful debut at three editions of the Super Bowl and Coldplay’s Music of the Spheres Tour in the US.

Emily Fong Mitchell, Ball Aluminium Cup president and general manager, said: “The Ball Aluminum Cup is set to become an exciting addition to sporting, musical and cultural events across the UK.

“They are 100% recyclable and are key to ensuring major events across the UK are as sustainable as they can be. Going into 2023 the Ball Aluminum Cup is set to become a mainstay at some of UK’s most iconic venues. We are delighted to partner with Re:Water on this rapid expansion.”

Matt Crocker, co-founder of Re:Water, said: “We believe the UK is ready to move away from single-use plastic and think the next big opportunity is in infinitely recyclable aluminium – which is why we wanted to team up with Ball on their innovative Ball Aluminum Cup as the exclusive UK distributor.”

Re:Water previously distributed the world’s first 100% recycled aluminium Spring Water bottle, which was the bottled water of choice at the COP26 climate change conference in 2021.

CanTech International