Italian aperitif available in cans

An Italian aperitif drink has been launched in the UK in cans supplied by Rexam.

Sprizzerò, which is manufactured by De Martin, has enjoyed success in shops and bars across a number of European countries.

The 25cl slim cans, which are produced at Rexam’s Enzesfeld plant in Austria, will initially be available in fine restaurants, bars and some of the UK’s top clubs.

Paolo De Martin, grandson of Edoardo, the 1930’s Italian socialite who invented Sprizzerò, explained the reason behind launching the product in the UK. “Sprizzerò has been very popular across Europe, particularly in Germany and Italy, but we wanted more consumers to have the chance to enjoy the unique aperitif.  The UK market is very important to us, particularly as consumers there have delicate tastes and enjoy a long drink – and the UK bar culture is one of the best in the world.  We feel our product, in Rexam’s cans, will be thoroughly enjoyed by UK consumers.”

Harald Moser, sales director for Rexam Beverage Can, added: “It has been great working with Sprizzerò to make their drink a success across Europe and to see it move to the UK is fantastic. The cans are really unique and popular with consumers, and with an increased demand for on-the-go consumption which the beverage can suits perfectly, we have no doubt that Sprizzerò will be a great success in the UK.”