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US brand celebrates National Bubble Bath Day with craft soda

Posted 5 January, 2026
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Image: The Village Company

US-based The Village Company’s Mr. Bubble bubble bath turns 65 this year and is celebrating National Bubble Bath Day on 8 January with exclusive limited edition launches and a sitewide sale.

“National Bubble Bath Day is just the start of a milestone year for Mr. Bubble,” said Allison Peters, associate director of marketing at The Village Company. “We’re raising the bar with bigger celebrations, exclusive limited edition drops, major savings and fun surprises throughout the year. Whether you grew up with Mr. Bubble or are discovering him for the first time, we’re making 2026 our most bubbly year yet.”

Along with the launch of Baby Bubble Elephant Bubble Bath and the Bubble Buddies Gummy Bear Bubble Bath & Hand Soap Duo, Mr. Bubble is also introducing a bubble gum-flavoured craft soda can. Fans can now sip the nostalgic bubble gum scent they’ve known for decades – reimagined as a limited edition fizzy treat. “The bubble gum flavour is light, not too sweet, and the bubbles deliver a fun, feel-good fizz,” added Peters.

Mr. Bubble Craft Soda is vegan, caffeine-free and is made in the US with pure cane sugar and no high fructose corn syrup or artificial dyes. Single cans retail for $3.49 and a 12-pack is available for $24.99.

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