New energy drink launches in US

FLRT has launched in the US as a new energy drink brand created for those seeking live-in-the-moment energy that keeps up with busy days, social nights and everything in between.

FLRT brings a fresh, lifestyle-driven approach to the energy drink world with bright new flavours, functional ingredients and botanical extracts like green tea, guayusa, and ginseng, as well as caffeine to accelerate metabolism, increase energy, improve focus, and support everyday wellness. Each 12oz can delivers 200mg of caffeine, alongside a unique blend of vitamins and minerals – including biotin, zinc, and A, B and C vitamins – to support collagen production and immunity for an active, dynamic lifestyle.

“FLRT was born from a simple idea: energy should be as fun as it is functional,” said Allison Erfort, FLRT vice president. “Designed for those who demand more from their energy drinks, built for the moments where energy meets connection. It’s the kind of drink you grab before a workout, on the way to class, during a long workday, or when plans come together at the last minute. Whether you are flirting with adventure, flirting with disaster, flirting with greatness – we’re here for all of it.”

FLRT’s debut lineup includes four fruity flavours of Strawberry Fling, Guava Lava, Berry Tempting, and Sunset Squeeze.

With today’s culture shapers in mind, FLRT will commence a series of immersive brand moments designed for those who follow their curiosity, make fearless first moves, and turn everyday moments into something memorable. From unexpected pop-ups to high-energy cultural events, the brand plans to show up where music, fashion, art, pop culture, and collegiate life collide, it says.

FLRT is now available at major US national retailers, regional grocery stores and online on Amazon.