The British Aerosol Manufacturers’ Association (BAMA) has announced a new tagline to better reflect the breadth of its membership.

At the Association’s Annual General Meeting on 21 October, the board of directors ratified a decision to make a ‘soft’ change to BAMA’s name. As of now, the Association will be known as: ‘BAMA – The UK Aerosol Association’.

The board agreed that the BAMA acronym enjoys international recognition and is a core element of its brand identity, but that there was scope to evolve the tagline.

The new tagline signifies the move away from being a solely aerosol manufacturers’ association since it was founded in 1961, but an association that represents a wide range of businesses across the aerosol supply chain.

BAMA chief executive, Patrick Heskins, said: “There have been ongoing discussions regarding membership growth and how this should be communicated through BAMA’s brand positioning. The revised tagline is a natural evolution that offers greater clarity on who we represent, provides a basis for future growth and allows us to retain the recognition of an established name.”

BAMA has also announced two new members to its board of directors. René Davidsson of Beiersdorf and Dave Phillips of Reabrook Limited were elected at the Association’s Annual General Meeting.

Patrick Hesksins commented: “René’s global brand owner perspective alongside his supply chain background provides a great strength to the Board’s collective expertise. With close to 40 years’ experience in the industry and a wealth of commercial and technical experience, Dave’s knowledge will play an important role in driving BAMA’s strategic priorities for 2027.”

René Davidsson is senior packaging specialist engineering at Beiersdorf where he specialises in aerosol packaging and dispensing technology. Having worked across a diversity of supply chain and R&D roles during his career, he brings both the experience of a global brand owner, and a firm understanding of the challenges faced by manufacturers and suppliers. René is actively involved in industry associations, including the German Aerosol Association, and the PPWR Task Force and standardisations.

He says of his appointment: “I am delighted to join the BAMA Board and look forward to contributing actively to the future of our industry. I am particularly interested in contributing a technical and product development perspective to discussions on sustainability and the evolving regulatory landscape. Through a collaborative and forward-looking approach, and by strengthening cooperation between the UK and our European partners, we can address future challenges more effectively, share best practices, and help ensure the long-term success, competitiveness, and sustainability of the aerosol industry.”

Dave Phillips is head of technical at UK-based manufacturer, brand owner and contract filler, Reabrook Limited. He heads up the team responsible for new product development, quality control and all aspects of product compliance including, registrations, packaging, labelling, and transport regulations. During his 39-year tenure at Reabrook, Dave has undertaken a variety of technical and commercial roles where he has developed expertise in formulation, packaging, production, application, safety, and legislative compliance.

Phillips said: “BAMA has always been a strong advocate for the aerosol industry and I look forward to supporting the Association as a board member. Our members are continuing to speak up for the industry and use our collective influence to work together to provide advice, encourage innovation, and help guide the legislative landscape.”