Novelis joins Circular Economy 100

Novelis has announced its induction into the Circular Economy 100 (CE100), a global platform aiming to bring together companies, emerging innovators, cities and regions to accelerate the transition to a circular economy.

Novelis has increased the recycled content of its products from 33% to 50% since 2011. The company aims to achieve 80% recycled content, which will cut its overall GHG emissions in half compared to 2011 levels.

“Although we are making significant progress within our own business, the circular economy is not something any one business, government or NGO can achieve on its own,” says John Gardner, Novelis Chief Sustainability Officer. “The level of widespread economic change that is required to curb climate change, waste to landfill and further detriment to our environment will depend upon partnerships like the CE100. We must come together as global leaders and innovators in order to tackle some of the greatest economic and environmental challenges of our time.”

As part of its membership in the CE100, Novelis will play an active role in advising and collaborating with members on circular economy initiatives and serve as a leader and representative of circular economy practices, in addition to supporting the CE100’s research and education-based initiatives.

“Novelis is actively putting the principles of the circular economy into practice,” says Casper Jorna, CE100 Business Program Lead, Ellen MacArthur Foundation.

“This kind of circular business mindset, working towards designing waste out of the system, will ultimately make the circular economy vision a reality, and we’re relying on collaborations with forward-looking companies like Novelis to accelerate this transition.”