Stay Full soups from Baxters

UK soup company Baxters has launched a new range of ‘Stay Full’ soups in cans.

The can labels have been designed by design agency Springetts and feature a white background with images of key ingredients, which the company says helps reinforce the contents of each recipe.

The range is available now in selected Tesco, Morrisons and Waitrose stores.

“We are always looking for new ways to offer our consumers something a little bit different and identified a growing trend towards functional foods that make you feel good,” says Baxters marketing manager Elaine Tewnion. “Our brand is already firmly placed in the category for delivering the healthiest soups but we wanted to take this one step further.”