Winter is coming for single-use plastic

For the Game of Thrones obsessed among us (which I include myself), the long wait is over for the eighth and final series of the fantasy drama.

The can making industry has  received a welcome plug from one of the show’s stars in the form of actor, Jason Momoa (Khal Drogo), who has partnered with Ball Corporation to raise awareness of a new range of canned water.

In a video shared online, the Game of Thrones and Aquaman star shaved off his famous beard while encouraging viewers to ditch plastic bottles in favour of aluminium cans. Drinking from the new can, Momoa said: “It’s just water, but I feel good about it. I know I’m going to recycle this… and it will be a can again in 60 days, for the rest of its life. There’s a change coming, and it’s aluminium.”

The video was followed up with an Instagram post with the following:

“Goodbye DROGO, AQUAMAN, DECLAN, BABA New YouTube episode please subscribe and share this video. LINK in BIO . I’m SHAVING this beast off, It’s time to make a change. A change for the better…for my kids, your kids, the world. Let’s make a positive change for the health of our planet. 🌎 Let’s clean up our oceans 🌊 our land . Join me on this journey. Let’s make the switch to infinitely recyclable aluminum.

Water in cans, not plastic. #ChangeisComing #mananalu #aluminum #aluminumcans #water #cannedwater #choosecans #recycle #plasticpollution #HydrateLike @ballcorporation shot on the amazing GEMINI by @reddigitalcinema and @leitzcine @leicacamerausa Aloha j. I’m sorry @i.am.aurelius does not know how to spell. It’s Infinitely RECYCLABLE. Not recycleable. He’s young. And I’m working. Sorry”

On social media the video has gained a healthy amount of traction, and shows the power of celebrity and social media. If you haven’t seen the video yet, it’s well worth seeing. Hats off to Ball, who seemed to have really galvanised themselves behind driving the growth in the metal packaging industry by engaging with consumers. Ball’s CEO John Hayes was also at the recent World Ocean Summit in Dubai, where the company was able to project the benefits of the metal package to a global audience about the most effective action to build a sustainable ocean economy.

Well done to all concerned, and let’s ensure our watch never ends when it comes to promoting metal packaging.

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