Bottles for summer sips
Image: Alex Rivers Store: M&S Bluewater
Shopping somewhere different for food is always a treat, and a couple of weeks ago I was delighted to have spotted some new metal packaging in Marks & Spencer (M&S).
As part of its updated own-label spirits offer (following Caroline Thompson-Hill’s appointment in March as head of M&S beers, wines and spirits), the brand has introduced aluminium bottles of vodka liqueurs.
Available in Salted Caramel, Cherry and Honey, the recommendation from M&S is that these products are best served over ice.
With the UK summer season in full swing, these products go to show that liqueurs aren’t just for colder nights in winter, but can be made fresh and exciting, maybe as an after-dinner tipple.
The introduction of these aluminium bottles fits in well with M&S’ sustainability message – last year, the company met its Plan A target to remove 75 million units of plastic in 2023/24, with its M&S cafe switch to recyclable packaging set to remove a further 4.5 million units of plastic. Under the Plan A target, M&S aims to remove one billion units of plastic packaging by 2027, on the company’s roadmap to net zero by 2040.
I hope many consumers stop like I did to take a look at the new liqueur range and appreciate its packaging material choice. Clearly can maker expertise is also becoming even more widely utilised in the UK.
If your cans are being used for an exciting new product or range, please do get in touch with us, and consider entering the 2024 Asia CanTech Awards – we’re accepting entries now and details about entering can be found here.
- Alex Rivers (she/her), CanTech International editor
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