Ardagh utilises digital features

Ardagh Group is now able to add a host of promotional and security features to its metal packaging solutions thanks to an exclusive partnership with Dutch watermark solutions company Filigrade.

The arrangement enables Ardagh to offer its customers smart interactive print technology that will take its brands into whole new areas of consumer engagement as well as protect them against the threat of counterfeiting.

The technology involves the embedding of an invisible unique watermark code in print ready artwork, onto a specific or even the entire print design of the product’s packaging. When recognised, the code interacts with a customer’s smartphone or tablet and offers a secured way for anti-counterfeiting.

One simple scan can open up a range of possibilities, from providing the consumer with important product information, informing them of promotions and special offers and linking them to marketing campaigns, events and special occasions.

Martin de Olde, marketing manager at Ardagh’s metal division, explained: “With this feature we have unique access to a system that responds in a very cost effective fashion to the way consumers now want to shop. The benefits are endless and could add considerable value to most of the packaging that we supply.

“It brings the digital age to packaging, adding new features to the direct attention of the consumer and making life much harder for counterfeiters. We are really excited about offering this to our customers.”

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