Summer campaign for Coca-Cola
The ‘Share a Coke’ campaign will be swapping out first names for song lyrics this summer on packages of Coca-Cola, Diet Coke, Coke Zero and Coca-Cola Life.
Starting in mid-April, more than 70 genre-spanning lyrics, from classic hits to recent chart-toppers will be featured on 8-oz. glass bottles, 7.5-oz. mini cans, 20-oz. bottles, 1.25- and 2-liter bottles, and 12-oz. cans of all four trademark Coke brands.
‘Share a Coke and a Song’ signals a major evolution for one of the company’s most successful US campaigns ever, now in its third year.
Racquel Harris Mason, vice president of Coca-Cola North America, said: “We’re proud of the success of ‘Share a Coke’ over the last two years. We’ve seen incredible enthusiasm from consumers who love the campaign’s personal touch, and we wanted to push ourselves to innovate and provide our fans with new experiences. Evolving the program to focus on lyrics creates an amazing opportunity for people to share special moments, sentiments and a Coca-Cola with people they care about.”