Crown Brazil extends can sizes

Crown Brazil and Évora S.A. of Porto Alegre has extended its portfolio of beverage can sizes with the addition of a 250ml slim style format.

Available in the Americas for the first time, the 250ml package made its market debut in Brazil in partnership with Heineken. The cans are being produced at Crown’s Ponta Grossa plant, which is in close proximity to Heineken’s filling facility, and reached store shelves in September 2016. Crown already produces the 250ml slim style format for Heineken in Europe and Asia.

“We are pleased to be able to leverage the longstanding relationship we have with Crown around the globe to deliver this new beverage can size to consumers in Brazil,” said Wilson Toyama, Heineken Brazil procurement director. “As in other parts of the world, Brazilian consumers are seeking greater convenience and more choices from their favorite brands. Bringing the 250ml slim style beverage can to Brazil will let us satisfy those needs.”

Wilmar Arinelli, president at Crown Brazil, added: “Crown is committed to staying one step ahead of market trends and working with its customers to meet changing consumer preferences. The 250ml slim style can size is a prime example of how we were able to partner with a brand to bring an innovative new option to the Brazilian market.”

The new beverage can is the eighth size to be added to Crown’s Brazilian portfolio. The other sizes available to the market are 269ml, 310ml, 355ml and 425ml sleek style cans and 355ml, 473ml and 550ml standard cans.


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