Ball creates can for the chocolate market

A collaboration between Ball and Belgian chocolate brand Ovidias sees the chocolatier bring its patented packaging concept to the commercial market.

Using Ball’s 330ml can, the product comes in a range of flavours and is available to purchase through Ovidia’s e-commerce channel, where the product and environmental benefits of packaging in aluminium cans are made clear to the consumer.

Beverage cans maintain the premium chocolate’s freshness and flavour, as well as protecting the product during transit, while remaining lightweight. The can also ensures a longer shelf life, protecting the chocolates from oxidation by light or air, as well as humidity. Combining these elements with its environmental credentials, the beverage can promises the best protection to package chocolate.

Marco Turcatto, marketing manager at Ovidias, said: “We decided to make the move to the beverage can format when our founder was inspired by snacks and drinks in a hotel mini bar, which were served in cans. After careful research, we contacted Ball and through close collaboration we have been able to realise a truly unique product.”

Arjen van Zurk, marketing manager at Ball, added: “The fact that manufacturers outside of the beverage sector are now looking to the aluminum beverage can as a packaging solution affirms the clear advantages and benefits of this format. Be it the quality and consistency of product delivery, flexible and extensive branding potential or environmental advantages, the credentials of the beverage can are clear.”

The chocolates are available now and can be shipped globally.

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