Success for second Beviale Moscow exhibition
The second edition of Beviale Moscow was a success, the trade fair for the beverage industry in Eastern Europe saw 3,984 visitors and 130 exhibitors attend between 28 February to 2 March at the Crocus Expo in Moscow.
The segments of raw materials as well as technologies and machines in particular have grown significantly in comparison to last year’s trade fair and have made a contribution to ensuring that Beviale Moscow now covers a total exhibition area of 1,630m².
“Beviale Moscow 2017 was a fantastic success and the second edition gave us some idea of the kind of potential which may be exploited in the Russian market”, said Thimo Holst, project manager at NürnbergMesse.
“We are thrilled with the growth of more than 30% in the exhibition area and 50% in the number of visitors. But even more impressive for me was the positive atmosphere and the intensive exchange of ideas and experiences between exhibitors and visitors across the three days of the event. Beviale Moscow is little by little becoming the central meeting point for the Russian beverage industry and we are already looking forward to taking our energy and momentum forward to the next Beviale Moscow in 2018,” he adds.
Experts from breweries and malthouses, from the beverage trade, from the catering and restaurant trade, from the fields of wine, soft drinks, fruit juice, mineral water and milk, as well as from the tertiary sector and research institutes discussed individual solution approaches in all segments of the beverage industry with regional and international providers and suppliers.
Alongside the intensive exchange of expertise, the focus of the second Beviale Moscow was firmly on a significantly expanded supporting programme with product presentations. High profile speakers from academia and practice provided the interested visitors with input. The discussions not only revolved around beverage production itself; individual process steps, in particular, were also examined. The special areas dedicated to PET as well as refrigeration and heating technology celebrated their premieres and were met with keen public interest.
Whilst beverage packaging took centre stage at the new “PETarena powered by PETnology” special show, the topics of process refrigeration, cold chain and cold storage, in particular, were in the limelight at the “Refrigeration & Heating Pavilion”.
The “Craft Beer Corner” received much attention from visitors who all took the opportunity to try the different beers produced by approximately 15 breweries and to learn about the specifics of the brewing process. Those wanting to fully immerse themselves into the craft scene could visit the “VLB Seminar for Brewers”. The continuing education event organised by the conference partner in Russia, the Versuchs- und Lehranstalt für Brauerei in Berlin (VLB – Research and Teaching Institute for Brewing). Besides imparting pure factual knowledge, great emphasis was placed on establishing networks and exchanging ideas and expertise.
Following the example of the successful European Beer Star Award, the ROSGLAVPIVO Russian Beer Prize was awarded at the trade fair for the first time. The beers were separated into 23 different categories – from “Pilsner German Style”, through “India Pale Ale”, to non-alcoholic and flavored beers. The ROSGLAVPIVO prize was supported by the Russian Ministry for the Food Industry and organised by the Barley, Malt & Beer Union together with the Private Brauerien e.V. (Association of Private Breweries e.V. in Germany).