Ardagh launches two-stage thermochromic solution
The Ardagh Group has announced the launch of Reveal Impact, a new solution for aluminium cans using two different thermochromic inks. Both retain the same colour when cooled down, but once the can gets warmer again one colour disappears quicker than the other, revealing a hidden message to the consumer.
Nikola Kerkhoff, product manager at Ardagh Group, said: “Reveal Impact is a further development of Ardagh Group’s thermochromic inks, allowing beverage brands to communicate with customers via an out-of-the-box solution.
“Reveal Impact allows tailored messages to be delivered, such as promotional slogans. When the inks change colour in the consumer’s hand, both the drinking experience and the communication blend into one unique consumer moment.”
John Reed, product application manager at Ardagh Group, explained: “Reveal Impact comes as a logical addition to our portfolio, as it ensures compelling packaging at the POS thanks to latest ink developments that fully command consumers’ attention.”