Crown cans reach new heights in retail store
Sustainable fashion brand Bottletop has found a new use for thousands of Crown beverage cans inside its flagship store on Regent Street in London, UK.
The brand has been known to make use of upcycled beverage can tabs in products such as its luxury handbags. The thousands of Crown beverage cans have been suspended from the ceiling and embedded into a 3D printed lattice structure to form what has become the Bottletop trademark metal canopy.
The use of metal cans fits in perfectly with Bottletop’s sustainable approach, as they are made from 100% recyclable material, which can be reprocessed infinitely without any loss of properties.
Matt Twiss, marketing & business development director, Crown Bevcan Europe and Middle East, commented: “To be a part of such an exciting project has been an honour for Crown.
“We are proud to support Bottletop’s sustainability mission and are pleased that the environmental credentials of metal packaging are receiving the attention they deserve. For a ceiling that is silver in colour, it is the greenest we have ever seen!”