Energy drink chills itself
Joseph Company International is set to launch a self-chilling beverage can.
West Coast Chill is an energy drink that is based on natural ingredients and contains no sugar, no caffeine, and no artificial colours or flavours.
The beverage can features the EPA Stratospheric Award winning Microcool technology, developed, patented, and licensed by Joseph Company International, which is eco-friendly using CO2 reclaimed from the atmosphere, and activated carbon ascertained from a renewable vegetable source.
An activation button on the can allows the beverage to drop 30 degrees within minutes. The can does not require any energy and eliminates the need for any refrigeration as it chills on demand anytime anywhere. “The Chill Can will revolutionise the beverage industry, and the way the consumer perceives a cold drink,” says Joseph Company International CEO, Mitchell Joseph.
Part of West Coast Chill’s “greening efforts” will include recycle bins specially made to recapture the cans for reuse in an effort to reduce their carbon footprint.
West Coast Chill Pure Energy Drink is scheduled to launch in the first quarter of 2012. It will be available initially in certain selected convenience stores in Southern California and Las Vegas.