Samurai power in a can
Ball Corporation has collaborated with Attila Hildmann Empire GmbH to produce a new range of cans for its organic drink Daisho.
The central design element of the 25-centilitre slim cans depicts a Samurai warrior with a pair of traditional swords called Daisho. To highlight the design in the best possible way, the cans feature Ball’s popular HD printing technique.
Produced at the Gelsenkirchen, Germany plant, the cans will be available at retail stores in Germany from July in three flavours: Litchi-Lime, Berry-Vanilla and Mango-Pineapple-Coconut.
Daisho contains natural ingredients such as organic fruit juices, with sweetness from grapes instead of sugar. The 80 grams of caffeine per can originates from premium organic Japanese maccha, organic guarana and coffee beans. Both the design and the ingredients differentiate Daisho from conventional energy drinks. For each can sold, Attila Hildmann supports a tiger conservation project in Kaziranga and Pobitora National Park in India.
To ensure smooth project management, Attila Hildmann cooperated with inodrinx functional beverages, specialised on managing and filling products and brands. Due to a close partnership with Ball, selecting the perfect can manufacturer was a clear choice for Martin Wunderlich, CEO of inodrinx: “When I saw the first drafts of these sophisticated designs, it was clear to me that Ball would be the ideal production partner.
“In my view, Ball’s HD-technology delivers the best printing quality on the market. Once again, the whole team was great in supporting us – not only in terms of graphics and design, but also with individual service that was exactly tailored to our project requirements.”
Uwe Schmolling, sales manager Germany for Ball, added: “We really appreciate working together with innovative newcomers that bring a fresh breeze to the beverage market.
“Daisho is a very good example of a meticulous product concept that doesn’t make any compromise. Clearly positioned products like Daisho bring true added value to the German beverage market.”