Crown Bevcan wins at UK Packaging Awards
Pictured left to right: Richard O’Neill, MPMA Chairman; Martin Constable, Sales Director, UK & Ireland, Crown Bevcan; William Boyd, MPMA Director & Chief Executive
Crown’s Bevcan has won this year’s MPMA Best in Metal Award for its FACT Organic Flavoured Sparkling Water cans which incorporate CrownConnect technology.
The CrownConnect technology prints a scannable code beneath the ring pull that is individual to each can. Consumers scan their code to access tokens redeemable for cash and a range of product information including the can’s sustainability attributes. The addition of the unique codes does not require foreign materials to be added to the pack so maintaining the infinite recyclability properties of the metal.
William Boyd, MPMA director and chief executive, said: “Brands look to differentiate from their competitors and in this respect Crown Bevcan has provided great technical innovation to deliver a pack which fully embraces the digital age and provides a clever consumer benefit.”