Atomic Brands launches new cocktails in Ardagh cans
Following the succesful launch of the Monaco line of spirit cocktail beverages, Atomic Brands, is extending its lineup with new Moscow Mule and Kentucky Mule offerings. These new entries, as well as its entire line of spirit-based beverages, are packaged in aluminium beverage cans.
These products and the entire Monaco line of cocktail beverages, are packaged in Ardagh 12 oz. Sleek cans, benefitting from the inherent benefits of aluminium. These advantages include protection from light, retaining the highest standards of ingredient integrity, as well as enjoying the best in sustainability as beverage cans are recycled at the highest rate of any other package type.
Don Deubler, CEO, Atomic Brands, said it’s really just the beginning in terms of Monaco cocktail line growth. “Enthusiasm for craft and artisan cocktails is an exciting consumer trend,” he said. “And it’s our commitment to provide Monaco consumers with a premium on-premise, bar cocktail experience in a quality package for convenience and accessibility. Aluminium cans also provide the best in package integrity, enabling the retention of very specific and satisfying taste profiles.”
Claude Marbach, CEO, Ardagh Metal, North America, said Atomic Brands is a great example of a company determining and building growth in a relatively new beverage category. “We’re very pleased to partner with Don and the Atomic team as they grow their presence in the packaged cocktail category, delivering a consistent brand and taste experience in our eye-catching Sleek cans,” he said. “We remain excited about the growth potential of the craft cocktail category as brands seek to extend their market reach, supported by the filling, distribution and retail display economics provided by beverage cans.”
The Monaco craft cocktail product line is currently available across 34 states in the US, at retail establishments as 7-11 and Wal-Mart as well as leading convenience and liquor stores. The company expects the full line of Monaco cocktail products to be available across the US within the next 18 months.