Beviale Moscow to be held in new location

Next year, Beviale Moscow is set to move to a new venue, the Sokolniki Exhibition and Convention Centre.

The trade fair for the beverage industry covers the entire process chain from raw ingredients and custom technologies to efficient packaging, logistics or creative marketing ideas, Beviale Moscow offers solutions for all beverage segments. The change of location will offer even more opportunities for organisers and exhibitors.

Project manager Thimo Holst said: “For Beviale Moscow, this change of venue is an important step towards further development. As organisers, we now have the opportunity to offer even more service quality and stable prices to our exhibitors.”

In future, the beverage fair will take place in halls 4 and 4.1 at the Sokolniki Centre.

“This will allow us to further refine the comprehensive concept and make it easier for exhibitors and visitors to navigate,” added Holst.

Beer and brewing will continue to be a major focus in the supporting programme, for example, with the popular Craft Drinks Corner at the heart of the trade fair action, and through the presentation of the Russian beer prize Rosglavpivo. The VLB Seminar for Microbrewers, which is organised by VLB, the Berlin-based teaching and training institute for brewing, will remain a permanent feature of the event.

There was a lot of interest in the Pavilion for Wine Production & Manufacturing at this year’s event, so wine will be another key area at the next show and will also be reflected in various events. The issue of beverage packaging will continue to be highlighted in a variety of ways to provide food for thought and potential solutions.

“After four years in the market we are benefiting meanwhile from a very broad and diverse network of partners and local and international multipliers,” said Holst. “This means we always have direct contact with the market and can constantly adapt the supporting programme to the latest requirements.”

Beviale Moscow takes place 24-26 March 2020 at the Sokolniki Exhibition and Convention Centre.

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