Svyatoy Istochnik introduces a canned flavoured water
Russian bottled water brand, Svyatoy Istochnik, has introduced a flavoured water to the Russian market in aluminum cans. Supported by the world’s leading can manufacturer, Ball Corporation, it comes in a Sleek 330ml aluminum format, delivering a boost of modern freshness to Russian consumers.
The strategic vision of Svyatoy Istochnik is to build the habit of drinking water, particularly among young people. Its new flavoured water has two sparkling tastes of raspberry and lemon with mint, and provides an alternative to sweetened beverages.
“As a leader in the bottled water market, we naturally set the trends and are building the habit of consuming sugar-free drinks. Our refreshing new Svyatoy Istochnik carbonated water is a truly unique solution that allows consumers not only to enjoy the drink, but its benefits. We are growing and developing along with our audience, and we strive to surprise them and make them happy by offering various wholesome innovations,” said Tatiana Syrtseva, marketing director for IDS Borjomi Russia, Svyatoy Istochnik’s parent company.