BKON extends shelf life of Ceremony’s canned coffee
Ceremony Coffee Roasters has partnered with beverage technology innovator BKON, the inventor of the RAIN (Reverse Atmospheric Infusion) brewing process, to extend its canned cold brew shelf life to 120 days.
Ceremony wholesale director Ronnie Haas said BKON has unlocked the potential for its cold brew business. “Our primary goal was to create disruptively delicious cold brew with BKON, which has ultimately led to the expansion of our business from a coffee company to a beverage company,” he explained.
“Other packaged cold brew products have traditionally exhibited substantial oxidation problems, tasting like cardboard or wood, and further degrading every day they sit on a shelf,” he said. “RAIN technology allows us to both dramatically extend the product shelf life, and preserve the taste quality of our coffee, making a packaged beverage business more viable.”
“The cold brew coffee industry is on the precipice of a market evolution similar to the recent craft beer phenomenon,” said BKON co-founder Lou Vastardis. “BKON’s RAIN technology circumvents major pain points that previously challenged the industry: it significantly extends both the freshness and shelf-life of cold brew coffee. We’re excited to see what the future holds as the industry recognises how BKON can help them innovate their businesses.”
Currently, Ceremony’s packaged cold brew product is offered through retailers, markets, wholesale partner cafes, and restaurants and grocers such as Whole Foods throughout the mid-Atlantic region. The roaster intends to open two more cafes in 2019, bringing its total footprint to seven locations, where it also sells its packaged products.