Vita Coco adds sparkling variant
Following a successful launch in the US, Vita Coco is launching a sparkling canned variant in the UK.
Using coconut water as a base, Vita Coco Sparkling is available in two flavours; Lemon & Lime and Pineapple & Passionfruit. Sparkling contains 100% natural ingredients, with only 20 calories and 3.7g of natural sugar per can.
This latest addition to the brand’s portfolio continues to satisfy the growing demand for coconut water – a category that has grown to over £120m annual sales in the UK. The release of Sparkling comes hot on the heels of the recent launch of Vita Coco Pressed – a nuttier, sweeter version of the original coconut water, blended with freshly pressed coconut.
Vita Coco Sparkling is available across Tesco, Sainsbury’s, Morrisons, Co-op, Wholefoods and Bestway, with further national listings in the pipeline.
Tim Rees, managing director at Vita Coco said: “The launch of Vita Coco Sparkling in the UK is a huge milestone for us. We have seen retail sales of carbonated water grow by 88% in the last six years and consumers are now actively looking to reduce their consumption of sugar.
“Vita Coco Sparkling is a completely new innovation in the coconut water market and looks to satisfy the demand for a healthy and hydrating sparkling drink, with all the benefits of coconut water. With its distinctive flavours and profile, Sparkling is broadening the appeal of coconut water and bringing new moments of consumption into the category.
“We’re pleased to be able to bring exciting new innovations to the coconut water market through Vita Coco, whilst staying true to the success factors that have helped our brand and category grow so successfully over the past decade.”
Single cans of Sparkling (330ml) are available with an RRP of £1.69, while a Multipack of four is available for £4.99.