Vita Coco enters CBD market

Following two successful product launches this year, coconut water brand Vita Coco is launching a new canned  CBD infused beverage in the UK.

The coconut-water based drink infused with CBD is available in three flavours: Lemon Cardamom, Apple Ginger and Cloved Orange and contain 100% natural ingredients. With just 23 calories per can and 3g of sugar, Vita Coco infused CBD contains 20mg of the chemical compound CBD – the highest amount of CBD extract currently available on the UK soft drinks market.

Vita Coco CBD will be available to purchase from Holland & Barrett from 21 November, along with other national retail chains and beacon health stores. Vita Coco’s new direct-to-consumer platform will also be offering a trial pack of all 3 flavours.

Tim Rees, managing director at Vita Coco said: “The launch of Vita Coco CBD is hugely significant for us. Sales of CBD products are continuing to grow globally and we are excited to be one of the first major drinks brands investing in this category.

“Vita Coco CBD is a completely new product innovation for us and aims to provide a healthy, low-sugar option for those looking to embrace this popular wellness trend, underpinned with all the added benefits of coconut water and the trusted efficacy of our supply chain.

“With its distinctive flavours and profile, our CBD product is bringing new moments of consumption to the soft drinks category, whilst staying true to the factors that have helped our brand and category grow successfully over the last few years.”

About the increase in popularity for CBD products, Holland and Barrett said: “We are seeing an increasing appetite from our consumers for innovative CBD food and drink products, as this wellness trend shows no signs of slowing down and, in fact, it’s only getting bigger. To meet this growing demand, we are continuing to work with the most exciting suppliers such as Vita Coco, to offer our customers the best variety of products on the high street.”

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