Canpack enhances product portfolio

Metal packaging manufacturer, Canpack, has enhanced its product portfolio with a new can that integrates the product branding to the top of the can.

The fully printed, high resolution can extends the brand experience for the consumer and will allow products to stand out on retailers’ shelves.

“Until now, beverage companies could only brand their products across the body of a can or extend the branding to the top of a can in small batches,” said Marcin Fijałkowski, group operational excellence & investments officer of the Canpack Group.

“This innovation from Canpack changes that, allowing companies to mass produce cans with up to 120 different end designs that continue to the top of the can in one batch. Canpack’s innovation ensures that consumers experience the product’s marketing from the moment they spot it on shelves, to the moment they take a sip. By extending the marketing message, this new product increases product awareness and ensures that consumers will remember the product for future purchases.”

With a range of colours and styles, companies can choose the can end that is best for them and their brands. The new solution produced bt Canpack can either be one colour, chosen from a wide range of colours, or include dedicated designs printed in high quality images. With the possibility of printing up to 120 different can end designs in one production run, it is the perfect way for companies to extend the can’s design elements while enabling mass customisation.

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