Kopparberg brings hard seltzers to market

Kopparberg is launching its own range of hard seltzers.

The three-strong range, in flavours of Mixed Berries, Black Cherry and Passionfruit, are 5% abv each with 93 calories per can, as well as being gluten free and vegan friendly.

The low-calorie count is the result of Kopparberg’s trademarked KopparSpirit, an alcohol base made from fermented fruit that leaves behind no residual sugar.

The producer said it wanted to reinvigorate the hard seltzer category in the UK as more brands start to appear or announce plans to take on the market.

Hard seltzers have been making headlines in the US for a while now as an alcohol-infused sparkling water, akin to the vodka lime & soda. They are the drink of choice for anyone looking for a lower-calorie alternative to current options, without losing the alcoholic kick.

To support the launch, Kopparberg will be running a #summerdelivered campaign in tandem to the release of the new range.

Rob Salvesen, head of marketing, said: “Kopparberg is here to redefine the hard seltzer by putting flavour front and centre. Each can is expertly made with our drinkers in mind, to ensure we give them the refreshing, fruity flavour they’ve come to expect from Kopparberg, whilst delivering all the clean, low-cal promises of a hard seltzer. Wherever we are this summer, Kopparberg Hard Seltzer is here to offer up something different, and, true to our brand values, there is no subtlety and absolutely no compromise on taste.”

Kopparberg Hard Seltzer will be available from the end of May.

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