Flawsome! canned sparkling fruit water launches in Belgium

Flawsome!, the sustainable brand that transforms wonky and surplus fruit, has launched its lightly sparkling fruit water into retail in Belgium, through a new partnership with distributor Blue Pepper.

This launch follows a successful launch in Germany which indicates that momentum is gathering behind the brand.

Blue Pepper distributors aim to reach 0% food waste by responsible purchasing and by use of the app Too Good To Go.

Flawsome!’s lightly sparkling fruit water is available in three flavours; Apple & Rhubarb, Sweet & Sour Apple and Apple & Cherry and will be distributed across Belgium.

Karina Sudentye, founder of Flawsome! said, “At Flawsome! we encourage consumers to reduce waste in all forms by reimagining waste creatively. We proudly offer products that transform wonky and surplus fruit into cold-pressed juices. With Belgium and Luxembourg already being ahead of other European countries in terms of sustainability we are excited to team up with Blue Pepper and offer a brand  which  is aligned with millennial  consumer sentiment and will help drive a market that is set to grow strongly over the coming years.”

Thierry Letor, owner and managing director of Blue Pepper said, “Flawsome! perfectly represents what we want to show our customers. A product that is tasty, well branded but most of all, a product with actual purpose. Telling stories is beautiful but facts and actions are way more important. This is why we believe that Flawsome! and Blue Pepper are a great match.”

For more information, visit: www.flawsomedrinks.com

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