The Label Makers produces labels for Slingsby Gin’s can launch
Slingsby's full canned range
The Label Makers, based in Bradford, UK, has recently produced a series of can labels for the launch of Slingsby Gin’s ultra-premium ready-to-drink (RTD) product.
The ongoing popularity of the RTD category has created expansion opportunities for company Spirit of Harrogate resulting in the release of its Slingsby Spritz and Slingsby Solo gin & tonic offerings. The new products feature the brand’s most popular signature flavours, packaged in lightweight cans.
For decoration, labels were used rather than a printed can, allowing them the flexibility to launch each product and achieve individuality. Having recently entered the RTD canned category, Slingsby opted for this route as a cost-effective launch platform before committing to the MOQs required for a printed can.
“We’ve seen a huge amount of innovation in labels over the years, and this route allows us to select high quality stock and add embellishments to align with the premium nature of Slingsby,” said Amy Mcleod, Spirit of Harrogate’s marketing manager.
In producing the labels, Slingsby used Skipton-based ‘the fabl’ to craft the designs and The Label Makers provided the print and finishing to create the end product. Having applied multiple finishes, including a tactile embellishment, The Label Makers achieved specific brand pantones and created bespoke metallic colours, thereby ensuring that the outcome was fully in keeping with Slingsby’s family of products.