Crown’s Orbit closure is used on d’aucy glass jars

Crown Food Europe has collaborated with d’aucy, a brand of French food manufacturer Eureden Long Life, to launch Bien Cultivés, a bio-diverse range of vegetables in glass jars, featuring Crown’s patented Orbit closure.

The closure is designed to offer ease of opening of glass jars for consumers of all ages.

Armelle Guizot, brand marketing director at Eureden Long Life, said: “Ease of openness is a key element in the consumer experience and when looking for innovative packaging options, the Orbit closure was the obvious choice. We are proud to be the first brand in France to introduce this to the shelf stable products market.”

Made from metal, a 100% recyclable and infinitely recyclable material, d’aucy says the closure reflects its commitment to sustainability. It is composed of a central, floating panel that is vacuum sealed to the jar and an outer ring that provides further product protection and acts as the opening and re-closing device. A simple twist loosens the ring and breaks the seal from the lining compound without resistance. As a result, the torque or pressure required to open a jar is significantly reduced, making it a far simpler process for all ages.

Laetitia Durafour, marketing director at Crown Food Europe, said: “We are proud to have partnered with d’aucy on the launch of its Bien Cultivés range. We share a commitment to sustainable practices and are delighted to have delivered a solution that is effortlessly environmentally friendly and adds considerable value for consumers. With 20% growth year on year, the Orbit closure has been adopted by major European brands and is now available to consumers across the continent.”

The new Bien Cultivés range includes eight vegetable products. The first three products, Red Lentils, Red Beans and Chickpeas, are launching in France this month in 42.5cl. The additional products will follow in November.

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