Ardagh-Doehler Innovation Box presents Nitro Can concepts
Ardagh Metal Packaging customers are invited to ‘chill and enjoy’ a series of premium Nitro drinks, created in collaboration with natural ingredient expert Doehler, in an Innovation Box which showcases the value-adding potential of Ardagh’s Nitro Can.
The Ardagh-Doehler Innovation Box is a gift of ready-to-launch beverage concepts which invites customers to experience the multi-sensory adventure of Nitro-infused drinks for themselves. The partnership that combines Doehler’s ingredient expertise with Ardagh’s Customer Technical Service and laboratory teams, has created the Innovation Box, to help customers cut long development times and quickly reach new, growing markets.
The ‘snap, hiss, foam…’ of the Nitro Can enhances a large range of conventional beverage types including energy drinks, carbonated soft drinks, ready-to-drink (RTD) cocktails and 0.0% beers. In the Innovation Box, customers can find examples of eight brand-new, on-trend Nitro beverages: Cotton candy and Sour Apple energy drinks, fizzy cold brew coffees with hints of Cranberry or Cola, Espresso Martini and ‘Swimming Pool’ cocktails and alcohol-free Pale Ale and Stout.
These ideas are ready-to-launch for Ardagh customers but can also be customised to suit specific branding and target markets.
The Nitro Can has high potential in a number of growing markets. Consumers are purchasing more indulgent drinks for home consumption, seeking the premium treats they may previously have enjoyed in cafés, bars and restaurants. New flavours and novel consumption experiences are also in demand, and the Innovation Box is intended to infuse customers with ideas for new products either within their existing sector or beyond.
You can watch the Nitro Can’s ‘snap, hiss, foam’ come to life here.
For more information on Nitro Cans and beverage concepts, please contact [email protected].