Shima launches canned saké cocktail in UK
Shima Drinks has recently launched a canned saké cocktail – Shima – in the UK.
The company says it is fulfilling the growing interest in saké in London and the West. Shima is tailored to the curious consumer looking for a premium option in the RTD market that goes beyond the ordinary choice of spirits.
Shima has been certified carbon neutral, recognising the impact of the drinks industry on the environment, it has reduced its emissions with best practices and offsetting the remainder. Through the company’s The Graindrop initiative, it has donated rice to food banks across London for every can sold through its partnership with The Felix Project.