Can Makers launches new website
Simon Gresty, Can Makers chairman
Can Makers, the trade body representing drinks can manufacturers in the UK, has launched a new website, designed to communicate the benefits beverage cans offer to stakeholders throughout the value chain.
It follows a period of sustained growth across the industry, during which the variety of premium drinks in cans has dramatically increased and the number of cans shipped in the UK has recorded double digit growth.
Simon Gresty, Can Makers chairman, said: “Despite the challenges we have all faced in the last two years, the can making industry has proved not just its resilience but its extraordinary capacity for innovation. The range of cans now used to package high quality beverages is greater than ever before and we are seeing an increasing number of new premium brands, including wines and RTDs, launching their product exclusively in cans.
“The new website has been designed to reflect these shifts in the market, the endless design possibilities cans provide, and the opportunities cans offer brands to make a positive choice for the environment with the world’s most recycled beverage packaging format.”
With a focus on design and sustainability, the new website communicates the cans virtues and provides an important platform for the association, through which its campaigns to promote the can are showcased.
Gresty added: “The contemporary, responsive design of the new website offers a much-improved user experience and now reflects the way in which our industry has evolved in recent years.”
For more information, visit: www.canmakers.co.uk.