Entries due for INX can design contest
Last year's winners, Great Lakes Brewing Company. Image: INX International Ink Co
INX International Ink Co is reminding all beverage brand owners and marketers, breweries, can makers, design agencies and others that the final call to submit entries for this year’s Colored by INX Can Design Contest is nearing. Now in its third year, all contest entries must be postmarked by 29 April.
Eligibility is open to those who used the INX Color Catalog to produce a commercial can design that reached the market prior to 1 January 2022.
Crown Brand Building Packaging won the first title in 2020. Great Lakes Brewing Company earned bragging rights last year for its Crushworthy Lo-Cal Wheat beer can design.
“We have already received some highly creative entries and are looking forward to what arrives by the end of this month. The majority of entries for the contest’s first two years arrived in the last week prior to the deadline,” said Renee Schouten, director of marketing for INX. “I think people have added our contest to their calendars because it draws greater attention to the work they do. Since we are changing the judging process this year, it could attract a wider audience.”
Two INX representatives – INX Color Perfection manager Sarah Jacks and Eduardo Ribeiro, commercial manager for INX International South America – and four members from the design, colour and print worlds will review and make selections to determine the finalists. Their selections will be available to view online beginning 10 May, and the winner will be announced on the INX International website and social media platforms on 18 May.