“For retailers, it’s also a great opportunity to introduce new shoppers to the rum category, and ultimately upsell to the larger 70cl bottle format for increased basket spend.”
Dead Man’s Fingers launches into cans
Image: Dead Man's Fingers
UK-based rum brand Dead Man’s Fingers has announced the launch of three flavour variants into 330ml cans.
The three flavours are: Spiced Rum & Cola, Spiced Rum & Ginger Beer and Passion Fruit Rum & Lemonade.
Rachel Adams, the company’s global marketing manager, commented: “The launch of our new RTD format is a natural next step for our brand, particularly as we enter into the summer months when convenience is key, so we’re excited to be able to offer that delicious Dead Man’s Fingers taste in a handy new format.
Each canned rum has an ABV of 5% and RRP of £1.99.