Au Vodka releases glam gold AMP can

Luxury vodka maker Au Vodka Ltd has opted for all-out glamour with the launch of its first pre-mixed RTD beverage in a spectacular gold can.

The UK company’s Blue Raspberry vodka is mixed with quality sparkling soda to create a sweet, electric blue 5% ABV drink. According to Au Vodka, as its first RTD in a can, this unmissable look demanded a packaging solution to match. Au Vodka worked with Ardagh Metal Packaging (AMP) on the highly reflective gold colour for the can body, end and tab, to create an immense visual impact.

Au is the symbol for gold in the periodic table. Au Vodka’s upscale branding is based on the rare element and its associated qualities of power and perfection, symbolising what it calls the exceptional five-times-distilled British vodka at the heart of the company’s drinks. The 330ml slim can features simple, minimal text against the abundant gold, with the classic periodic table “Au” square, complete with its atomic number, in sizzling blue.

Image: AMP

Ethan Cooze, project manager, Au Vodka Ltd, says: “We had a great experience working alongside Ardagh to bring our vision to life. We worked closely with their graphics department to create the concept, followed by a site visit to finalise the finer details. After approving the sample, we had an insightful tour behind the scenes to see how the cans are manufactured. I look forward to working with Ardagh further as we make our next moves in the exciting RTD market.”

The companies hope the alluring Blue Raspberry can will appeal not only to 18-35 year olds who enjoy casual drinking events with friends, but also a wider range of consumers flexing their glamorous side at festivals and parties.

Dirk Schwung, sales director at Ardagh Metal Packaging – Europe, says: “This is an incredibly eye-catching pack, with a brilliantly bold selection from our range of Coloured Shells and Tabs that shows off the product to the maximum. We’re really pleased to have helped Au Vodka showcase their new drink so fittingly as they expand into sustainable metal beverage cans.”

The Blue Raspberry cans are available now from Au Vodka’s e-commerce site and across the wholesale and convenience sector in the UK.

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