etma announces Tube of the Year 2022 winners
Chanel N°5 tubes produced by Tubex Aluminium Tubes. Image: etma
During this year’s annual meeting of the European Tube Manufacturers Association (etma) in Prague, a jury of representatives from etma member companies met to determine the winners in the categories of aluminium tubes, plastic tubes, laminate tubes, prototypes and in the sustainability category. With its annual Tube of the Year competition, etma demonstrates each year anew the creativity, innovative strength and performance of the European tube industry. Beyond the borders of Europe, the award sets global standards for forward-looking and sustainable packaging solutions of the highest quality.
In the aluminium tubes category, the Jury voted for the Chanel N°5 tubes produced by Tubex Aluminium Tubes as the winner. To mark 100 years of Chanel N°5, the legendary brand launched a limited edition of beauty products in very special packaging. The Chanel Factory 5 Collection presented its gels and lotions in functional containers like oil cans and paint pots, each printed with the iconic black-and-white design. According to etma, elegant fusion of luxury and utility showed how a single perfume can turn everyday materials into something much more glamorous.
The Tubex Aluminium Tubes were chosen by Chanel as packaging for La Crème Corps (150ml and 20ml) and Le Gel Douche (20ml). All three tubes featured a matt finish across the tube body and shoulder, and a white octagonal cap. They were styled to resemble the tubes of paint you would normally find in a typical art supplies store, with the smaller tubes presented as a set in a chic monochrome box.
Other Tube of the Year category award winners included:
- Plastic tubes: The Caudalie shower gel tube manufactured by Albéa, and the vegan toothpaste from Liebherr, by Hoffmann Neopac.
- Laminate tubes: Lipikar cream AP+M from La Roche-Posay by Albéa
- Prototypes: the Polyfoil MMB Monomaterial Barrier Tube by Hoffmann Neopac
- Sustainability: the Tube 4.0 for dm, by Linhardt
The etma secretary general, Gregor Spengler, commented: “Even in challenging times, our member companies are unwavering in their search for even better solutions in design, product protection and the development of new materials and resource-saving packaging solutions. It is fascinating to see how, year after year, the tube delivers new and interesting solutions for a wide range of applications and filling goods and continues to distinguish itself as an all-round packaging material.”