Pimentae launches pocket sized portable cocktail cans

Pimentae's Spicy Margarita can. Image: Pimentae

Pimentae, the brand behind premium tequila cocktails, has seen huge success since its launch in March 2021, and is now expanding its offering with the launch of new Pimentae ‘Pocket of Paradise’ cocktail cans.

Marking the first venture outside of 50cl bottles, female founders Alice Parmiter and Wynter Karo are debuting their 125ml cans with the Spicy Margarita and The Cucumber & Elderflower Eclipse flavours.

The brand will also be launching a classic, the Tommy’s Margarita, alongside the cans – a crisp blend of tequila, zesty lime and a sweet touch of agave. 

The brand is already available on Amazon, Master of Malt, Not on the High Street, Selfridges, EAT 17 and its website, www.pimentaedrinks.com, in the UK. The brand was also awarded Master & Gold medals for both cocktails in The Spring Blind Tasting, Global Spirits Business Awards last year, and showcased the cocktails at UK Festivals such as The Big Feastival, Pub in the Park, El Dorado and Taste of London. Since launch, Pimentae has signed with UK distributor BBB to gain momentum in growing their footprint across the UK.

Parmiter and Karo commented on the new launch: “It’s about time we expanded our offering to recyclable cans. This has been in the works for us for a long time and opens Pimentae up to an entirely new consumer base and retail partners. We are so proud of Pimentae’s achievements so far and this new launch has already led to some incredible opportunities. Our goal of changing the way consumers view and enjoy tequila is becoming more and more real.”

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