Remedy releases new energy hit

 UK kombucha brand, Remedy, has announced the launch of its new drink, Remedy Energy, which the brand is marketing as ‘the wiser energiser without the crash, jitters or guilt that comes from traditional sugar-laden energy drinks full of artificial nasties.’

The drink is initially available in two flavours, Berry Blast and Tropical Twist. Featuring all-natural ingredients, including green coffee bean and ginseng, each gluten-free and vegan-friendly drink contains 80mg of caffeine, which is the same caffeine hit as a typical cup of coffee.

The launch comes at a time when research illustrates that the UK sports and energy drinks market size increased by over 22% in 2022. However, around a third of UK consumers who don’t drink energy drinks say that there should be a wider range of natural variants available – suggesting a clear opportunity for energy drinks made with all-natural ingredients.

The launch of Remedy Energy signifies an exciting time for the Remedy Drinks business, as it seeks to continue to disrupt the soft drinks sector, shaking up fizzy drinks for good. Ian Hadley, UK commercial director of Remedy Drinks, said: “Remedy’s incredible growth within the UK demonstrates a clear consumer appetite for healthier soft drinks. This, coupled with the rapid and sustained growth of the UK’s energy drinks market, has created an exciting opportunity for a natural, healthier energy drink alternative which our customers can feel good about drinking.

“The energy drink category is currently dominated by a range of drinks featuring excessive sugar and artificial ingredients. With three quarters of the population looking to reduce or avoid sugar in their diet, the demand for a variant like Remedy Energy has never been stronger.”