Bizzi launches canned cold brew coffee and matcha with collagen
Image: Bizzi
New brand, Bizzi, has launched into the UK drinks market, offering consumers the very first RTD which features both a caffeine and collagen boost, available online (wearebizzi.com) on Amazon.
The three varieties of cans, featuring a Signature Cold Brew Coffee Blend, a Vanilla & Turmeric product, plus a Ceremonial Grade Matcha RTD, are all designed to grab a slice of the $120.5m RTD coffee market in the UK, which is expected to grow annually by 5.06% in the next four years, and give consumers an easy way to weave wellness into their everyday.
As well as being infused with 10g of premium bovine collagen in each can, the Bizzi range also offers 100% RDA of Vitamin C and Zinc, as consumers seek food and drink products which will naturally help boost their overall wellbeing in an easy on-the-go option. Collagen products have seen a surge in the past few years in the UK market as a fast-growing global category that is forecast to hit around £18.3 billion by 2032 and collagen food & drink products have seen huge popularity growth too.
US entrepreneur, Ashley Verma will officially launch Bizzi to the UK trade at the Food & Drink Expo in Birmingham at the end of April. Her background is wholly centred in fitness, wellness and living an active lifestyle as a mother. Verma’s career spans the stages of Broadway and venues worldwide, with performances in acclaimed productions such as Cats and Chicago. In 2018, she launched a flagship fitness boutique gym, Define London.
“I can’t wait for people to experience Bizzi’s cold brew and matcha RTDs and bring this collagen and coffee first to the UK market,” Ashley Verma, founder of Bizzi, commented. “As a self confessed coffee lover I designed Bizzi to not only enrich busy lifestyles and support wellness but to also taste absolutely fantastic. The UK drinks market is a hugely dynamic and ever-changing landscape and I believe that Bizzi fits beautifully into what consumers are looking for.”
Products are available from wearebizzi.com and Amazon, with an RRP of £2.50.
