Ardagh wins ‘Best in Metal’ award

Ardagh Group has won the Metal Packaging Manufacturers Association (MPMA) ‘Best in Metal’ award for its Coca-Cola aluminium bottles.

The company’s can making division produced a limited edition, Jean Paul Gaultier designed trio of contour bottles.

The light and 100% recyclable aluminium bottles use cutting edge print technology to combine three iconic forces – the artistic might of the designer Jean Paul Gaultier; the Coca-Cola brand; and the versatility of metal packaging to create maximum impact.

The design of the packs, shaped to replicate the traditional Coca-Cola bottle contours, incorporates the reproduction of flesh tones with intricate burlesque-style attire, and such was the importance given to this aspect that the designer personally signed off the artwork.

“These packs have everything – arresting design, clever representation  of a world class brand, plus metal – a world class, sustainable  packaging material providing huge scope for innovation and design,” says Nick Mullen, director, MPMA.

Mike Dick (pictured left), business development director, Metal-Europe, Ardagh Group, received the award from Norman Lett, MPMA deputy chairman at the MPMA’s Annual Association Dinner on 9 November, 2012.