Ball Corporation and CavinKare introduce Retort aluminium milkshake cans
Image: Ball Corporation
In a significant step towards sustainable packaging solutions, Ball Corporation, a global leader in sustainable packaging, has announced its partnership with CavinKare, a pioneer in the dairy industry. Together, they are set to revolutionise dairy packaging by introducing retort two-piece aluminium cans for CavinKare’s popular milkshakes.
As quoted by Manish Joshi, commercial director at Ball Beverage Packaging Asia, “Dairy and dairy alternatives have been an integral part of India and are forecast to grow at a CAGR of 4.1%1 by 2028. Our focus is on the ready-to-drink segment which is expected to grow faster due to unique flavour offerings for consumers to choose from. Ball India has invested in the capability to produce retort aluminium cans specifically tailored to the demands of the dairy market. This expansion of our portfolio underscores our dedication to both product innovation and sustainability, allowing a wide variety of flavoured dairy products to be packaged in our aluminium cans.
Retort Aluminium cans are carefully designed to withstand the rigorous retort process, ensuring the preservation of flavour, nutrients, and freshness of dairy products. Moreover, these cans align perfectly with the modern consumer’s on-the-go lifestyle.
Mallikeswaran KG, business head of the beverages division at CavinKare, expressed excitement about this strategic collaboration, stating, “CavinKare is thrilled to embark on this journey towards sustainable packaging options with Ball Corporation. Our transition to aluminium cans underscores our commitment to delivering superior quality products while minimising our environmental footprint.”
In anticipation of a favourable reception from consumers in all target markets, CavinKare’s initiative to introduce its diverse milkshake flavours – Badam, Gulkhand, Rajbog, and Rabri – in convenient aluminium can packaging is anticipated to align effectively with changing consumer preferences for on-the-go consumption and convenience. With these products readily available across multiple channels, their broad accessibility is set to cater to a wide range of consumer segments.
Two-piece aluminium beverage cans offer a range of benefits that make them highly advantageous for packaging applications. Firstly, two-piece cans are lightweight and hence reduce transportation costs. Aluminium cans provide protection against light and oxygen, ensuring optimal freshness, quality and integrity of the product.
Mallikeswaran KG reiterated, “Our transition to aluminium cans reflects our dedication to making responsible choices that benefit both our consumers and the planet. We recognise the importance of sustainability in today’s world and actively moving towards achieving a 100% commitment to more sustainable packaging as we are focused on staying at the forefront of eco-conscious innovation.”