Ardagh wins WorldStar Award

Ardagh Group has been honoured with a 2013 WorldStar Packaging Award for its limited edition Jean Paul Gaultier Coca-Cola aluminium bottles.

The WorldStar Awards are organised by the World Packaging Organisation (WPO). Twenty five judges from all over the world comprised the jury and they came together as part of the WPO’s series of meetings in Singapore between 24 and 27 November. Judges represented WPO board members, bodies from national, regional and other packaging organisations. Out of the 316 entries from 33 countries, there were 159 winners. Beverages had 78 entries and 41 took a WorldStar.

Ardagh’s trio of contour bottles had already been honoured in 2012 with trophies from Starpack and the ‘Best of Metal’ award from the Metal Packaging Manufacturers Association (MPMA).

WorldStars are presented only to those packages that have already won recognition in a national competition, and the iconic contour bottle impressed the expert panel of judges with its class, complexity, originality and attention to detail.

The light and 100 per cent recyclable aluminium bottles use cutting edge print technology. The design of the packs, shaped to replicate the traditional Coca-Cola bottle contours, incorporates the reproduction of flesh tones with intricate burlesque-style attire. The solid pure white basecoat offers a premium printing surface for the high definition offset printing for optimal visual rendering. The background colour of the pink flesh, a critical design element that showcases the bottle as unique and special, was recognised.

“The team at Ardagh Group are to be congratulated for their skilful and creative application of the highest quality graphics and high definition imagery to premium quality metal packaging,” says Marc Bettinger, sales director, aluminium packaging Europe.