Aldi launches own-brand aluminium wine bottle
Image [duplicated]: Aldi
Supermarket giant, Aldi, is toasting to a greener future with the launch of the UK’s first supermarket own-brand aluminium wine bottle. Arriving in stores on 14 April, the Costellore Pinot Grigio (£5.99, 75cl) delivers exceptional value and impressive sustainability credentials.
The aluminium bottle weighs just 95g, almost 75% lighter than a standard glass bottle, and is fully recyclable. This significant weight reduction translates to a considerable transport saving of over five tonnes (the equivalent of a small elephant) per truckload.
The wine itself, a crisp and refreshing Pinot Grigio with notes of zesty lemon and orchard fruits, is shipped directly from Italy and bottled at a sustainably powered UK winery.
Julie Ashfield, chief commercial officer at Aldi UK, said: “Our buying teams are constantly exploring ways to offer greater value and greener choices for our customers. Shoppers are looking for ways to make a difference, and we’re proud to be leading the way with innovations like this aluminium wine bottle, building on our commitment to sustainable packaging.”
Aldi partnered with Broadland Drinks, a UK-based company dedicated to providing climate-friendly packaging for the drinks industry, on this supermarket-first initiative.
Catherine Smith, commercial director at Broadland Drinks, added: “We’re delighted to partner with Aldi on the launch of the aluminium wine bottle. This initiative fits perfectly with our ambition to reduce our own carbon footprint and work with our retailers to make their businesses more sustainable. We know the biggest factor in a bottle of wine’s carbon footprint is the bottle itself, so by switching from glass to aluminium, we can help meet the rising demand for alternative lower carbon formats.”