Re:Water receives King’s Award for Enterprise
Image: Re:Water
Sustainable aluminium bottled water brand, Re:Water, has been honoured with a King’s Award for Enterprise for excellence in Innovation.
Launched in 2021, the eco-brand was designed to be re-filled, re-used and recycled. Since then, it has sold over ten million bottles in the UK, and has removed at least 235,000kg of single-use plastic from the supply chain – and that’s before considering all the refills.
Owned by Berrington Pure Spring Water in Herefordshire, Re:Water has a compelling backstory — it was three years in the making, with a launch originally planned for 2020. However, when Covid-19 hit, the hospitality sector was hit hard and Re:Water lost its customer base. Instead of pausing, we used the downtime to refine and perfect the product, setting the stage for a strong launch in early 2021.
The result is a premium reusable bottle that is stylish and sturdy yet lightweight, made entirely from 100% recycled aluminium and infinitely recyclable – cap included.
The goal was to create a truly sustainable product for drinking water on-the-go without resorting to the kind of greenwashing that is all too common in the market today.
Matt Crocker, one of the founders of Re:Water, commented: “Since launching four years ago, we have sold over ten million bottles. We now have products in M&S, Pret A Manger, Cafe Nero, Itsu, National Trust, London Zoo, Lord’s Cricket Ground, Four Seasons hotels, and many more.
“Innovation is at the heart of everything we do — not just in our products, but in how we think, how we work, and how we challenge convention to create real impact and become market leaders.
“To win a King’s Award for Innovation is an extraordinary honour and a testament to the hard work and creativity of our entire team.”
The King’s Awards for Enterprise, previously known as The Queen’s Awards for Enterprise, were renamed in 2023 to reflect His Majesty The King’s desire to continue the legacy of HM Queen Elizabeth II’s by recognising outstanding UK businesses.
The Award programme, now in its 59th year, is the most prestigious business award in the country, with successful businesses able to use the esteemed King’s Awards Emblem for the next five years.
