Ball partners with Açaí Motion on energy drink launch

Ball Corporation has partnered with Açaí Motion, a Brazilian brand of natural energy drinks, to launch its new can certified by the Aluminium Stewardship Initiative (ASI). With this certification, the collaboration between the brands drives innovation and sustainability in the beverage sector, ensuring high quality, traceability and a strong commitment to a circular economy.

The new can has the ASI certification that guarantees the adoption of rigorous environmental, social and governance (ESG) practices throughout the production chain, from mining to can manufacturing. Innovative in the industry, the ASI label sets the highest standards of sustainable responsibility, promoting transparency and enabling consumers to make more conscious choices.

The aluminium cans, which can be recycled again and again, reinforces the commitment to sustainable practices aligned with modern consumers’ expectations. Another highlight of this partnership is the application of Ball’s exclusive internal coating technology, which ensures the preservation of the beverage’s flavor and nutritional properties, as well as an extended shelf life. This innovation allows Açaí Motion to offer a superior consumption experience, consolidating its position in the natural energy drink segment.

“At Ball, we are committed to delivering innovative solutions that combine sustainability and performance. Our collaboration with Açaí Motion is a perfect example of how we can support visionary brands in expanding their businesses globally with responsible, high-performance packaging,” said Tamires Silvestre, sustainability director at Ball for South America.

Açaí Motion, which already exports to over 60 countries, now benefits from Ball’s expertise to further enhance its presence in the international market. The natural energy drink, made from açaí and guaraná, stands out for its healthy and balanced composition, free of taurine and reduced sugar. Açaí and guarana are harvested following sustainable extraction practices, with support for local communities and ensuring the preservation of the Amazon rainforest.

“The partnership with Ball allows us to take our product to new levels of quality and sustainability. Having our beverages packaged in ASI-certified cans is a crucial competitive advantage in the global market,” commented Rafael Aun Ming, founder and chairman of Açaí Motion.