Bumble Bee Seafoods debuts single-serve tuna cans

Bumble Bee Seafoods is shaking up the tuna aisle with its new Bumble Bee Snackers – single-serve cans in a variety of bold flavours that the brand says define the millennial generation of foodies.

“People love flavoured tuna, but not everyone wants a pouch. The simple solution – a flavoured single-serve can – we’re excited to bring this to shelves.” said Andrew Choe, CEO of Bumble Bee Seafoods.

The new product line features zesty Lemon Pepper, bold and savoury Hickory Smoke, tastebud-tingling Sweet Heat, spicy Thai Chili, and the brand’s “forever favourite,” Tuna Salad. Traditionalists can also opt for the plain classic Chunk Light Tuna. Bumble Bee recommends its Snackers straight from the can, with crackers or veggies, or to toss them into a salad, sandwich, or wrap.

“The way people snack has changed over the years. They want flavour, they want protein, they want it to be mindlessly easy, and it can’t cost a fortune. Bumble Bee Snackers check every one of those boxes,” said Jeremy Zavoral, senior director of innovation & insights at Bumble Bee Seafoods.

Bumble Bee Snackers are single-serve 3oz cans of flavoured and unflavoured wild caught tuna. The flavours come premixed, and don’t need any messy draining making them a great solution for convenient snack meals on the go.

Until now in the US, most single-serve flavoured tuna has been sold in pouches, but 84% of shoppers still buy tuna in cans. Why? Shoppers can get to all the tuna easily, catch any spills, and use it as a bowl all by itself. As a bonus, the compact size makes it easy to stack in the pantry and see what you have for grab-and-go snacking.

The new Bumble Bee Snackers hold a retail price of $1.39, are available at many grocery retailers across the US both in store and online including Kroger, Albertsons, Ahold, Shoprite, and Amazon and coming soon to Walmart, Publix, Harris Teeter, Dollar Tree, and Target.