CCEP rolls out reverse vending machines in Australia

Coca-Cola Europacific Partners (CCEP) Australia is strengthening its commitment to a circular economy for beverage containers with the rollout of consumer-facing Reverse Vending Machines (RVMs) at its major production sites across the country.

The first RVM was officially opened on 6 November 2025 in partnership with Return-It –the east zone network operator for Victoria’s Container Deposit Scheme (CDS VIC) –  at CCEP’s Moorabbin production site. This initiative is part of a broader effort to make recycling more visible and accessible for both employees and local communities, while reinforcing CCEP’s long-standing support for container deposit schemes around Australia.

Orlando Rodriguez, managing director for Australia at Coca-Cola Europacific Partners, said: “Coca-Cola has been proudly made in Moorabbin for more than 65 years. Now, with the installation of this Reverse Vending Machine, our consumers can return their containers for recycling right where their favourite drinks are produced.”

“Container deposit schemes provide valuable opportunities for Australians to recycle beverage containers. With schemes now established and operating in every state and territory, our focus is on working together with government, industry and the community, to supercharge recycling rates. Scaling the accessibility of collection points is critical to achieving this. At CCEP, we want to help make recycling containers more convenient – and so we’re using our own sites to provide local communities with easy-to-access collection points.”

CCEP has played a key role in co-founding and expanding container deposit schemes across Australia for nearly 50 years, including Victoria’s, which celebrates its second anniversary this month and has collected more than two billion containers since launch.

Marc Churchin, CEO at Return-It, said: “Our purpose at Return-It is to make recycling worth it – that means it must be easy, rewarding, and accessible. To do this, it’s essential that beverage manufacturers like Coca-Cola Europacific Partners not only share this same vision but act on it – and that’s exactly what we’re seeing here today. CCEP is creating more opportunities for the community to recycle by transforming its own sites into public collection points, and we’re proud to partner with them to make this a reality.”

He added: “This collaboration demonstrates how industry partnerships can help improve recycling access, boost participation in container deposit schemes, and accelerate progress toward a truly circular economy.”

In addition to the collection point in Moorabbin (VIC), CCEP aims to roll out RVMs at other production sites nationally.

Rodriguez added: “The initiative reflects our long-standing support for Australia’s container deposit schemes and our commitment to investing in local recycling infrastructure that helps keep beverage containers out of the environment and landfill – so they can be captured, recycled and re-used as part of a closed loop.”