Pop & Bottle releases RTD Wicked line

To celebrate the streaming release of the movie Wicked: For Good, US beverage brand Pop & Bottle is launching a limited edition line of “Wickedly Good” coffee and matcha products. The ready-to-drink latte brand invites consumers to host enchanted streaming parties, create theatrical mocktails and enter an exclusive sweepstakes to “do good” in their communities via the collaborative campaign.

This launch features flavours that give you a moment so good, it feels Wicked! This new lineup includes an Ozpresso Cold Brew and Coffee Concentrate, Strawberry Matcha, Vanilla Oat Milk Latte, and Matcha Oat Milk Latte, the latter two products in 8oz cans.

Image: Pop & Bottle

“We want consumers to actually sip into good – good flavours and good-for-you products. Our commitment to clean, organic ingredients ensures that every sip tastes good, does good and empowers you to indulge in a moment of delight, without compromise,” said Amelia Winslow, vice president of marketing at Pop & Bottle.

Consumers who purchase the Wicked-themed cans or specially marked bottles of Pop & Bottle can host enchanted streaming parties, craft wickedly good mocktails and scan a QR code to enter to win magical experiences and limited merch. Prizes totalling nearly $5,000 will be awarded to monthly winners at the end of January, February and March. Pop & Bottle’s limited-edition products are available beginning in January at select retailers, including Target, Whole Foods, Walmart and more, and will be available while supplies last.